In the lead up to back to school, Amazon needed to generate awareness and relevance of Amazon Prime Student among returning and first-time students. Amazon teamed up with CollegeHumor to create custom videos and editorial content pointing out the truth about student-life to show that Amazon Prime understands what students go through to survive college.

Results
4.2MM+ Video Views (including #5 trending YouTube video)
4.9MM Editorial Impressions
23% Increase in Sign-Up Intent
17.8% Increase in Aided Brand Awareness

Awards
2018 Shorty Awards: Finalist, Native Advertising
2018 Digiday Publishing Awards: Finalist, Best Branded Content Program