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(MIKE) BARTLETT
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For Madden 2017, EA Sports wanted to emphasize how immersive of an experience the game provides for NFL fans. Players form a connection with the digital athletes, and in this sketch, that connection becomes a little too real.

Fun fact: I watched every cut scene in the game to find animations to match the dialogue of Von Miller and Rob Gronkowski’s characters.

Results
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What if The Players in Madden Could Talk Back?

Writer: Mike Bartlett

Director: Matt Enlow

Executive Creative Director: Thom Woodley